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What is Marketing Strategies for MSME Competitiveness about?

The research analyzes marketing strategies to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), specifically focusing on HAMPA stalls in Pontianak, Indonesia. It identifies key marketing stages such as market segmentation, targeting, and positioning, and emphasizes the importance of a marketing mix that includes product, price, place, and promotion. The study concludes that effective marketing strategies have led to increased sales, particularly through collaborations with local i

Author

gendrot078

Language

EN