About this document
PR and Marketing Plan Guide by Sony Tv is a document available to read on EtoBox.
This document outlines steps for creating a marketing and public relations plan. It discusses defining business goals, conducting a SWOT analysis and setting the budget. It also covers developing target personas, marketing goals, campaigns and measuring results. For the PR plan, it recommends reviewing past performance, setting goals, identifying the target audience, analyzing influencing factors, developing key messages and selecting appropriate PR tools and tactics to implement the strategies. The overall
- Author
- Sony Tv
- Language
- EN