About this document
Channel of Distribution Overview by Vinod Malkar is a document available to read on EtoBox.
The document discusses marketing channels and distribution strategies. It covers topics like channel design decisions, channel options including wholesaling, retailing, franchising and direct marketing. It also discusses channel control strategies such as vertical marketing systems and horizontal marketing systems. Selection factors for channels and modifying distribution strategies based on changing market conditions are also summarized.
- Author
- Vinod Malkar
- Language
- EN