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What is Virtue Ethics Scale Development about?

five core virtues for marketing: integrity, honesty, fairness, trust, and respect. The authors develop a virtue ethics scale based on these five virtues as well as additional virtues identified in the literature. They conduct three scenarios with business students to identify preferred traits for an executive, employee and advertising agency. The identified traits are then mapped to the virtues outlined by Solomon (1999). This results in a 45 item virtue ethics scale intended to assess peoples

Author

rei377

Language

EN