Opening book details…
About this Business, Management and Accounting article
Toward a Normative Model of Promotional Decision Making by Aaker, David A. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Aaker, David A.
- Publisher
- INFORMS; Institute for Operations Research and the Management Sciences; Institute for Operations Research and the Management Sciences (INFORMS) (ISSN 0025-1909)
- Published
- 1973
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)