About this document
Enhancing Corporate Value Through Brand Equity by Muhammad Farrukh Rana is a document available to read on EtoBox.
This document is a dissertation submitted by Aisha Mohammed Ali Alnahdy to Cardiff Metropolitan University in partial fulfillment of a Bachelor of Arts in Business Studies. The dissertation evaluates different models of measuring brand equity and their implications for enhancing corporate value. It includes an introduction, literature review on brand value, equity models, awareness, quality and loyalty. It also describes the research methodology used, including primary and secondary data collection through
- Author
- Muhammad Farrukh Rana
- Language
- EN