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This study examines the impact of brand image, service quality, and patient satisfaction on patient loyalty at the Oral Surgery Polyclinic of Sawerigading Hospital in Palopo. The findings indicate that brand image and patient satisfaction significantly influence patient loyalty, while service quality has a negative and insignificant effect. Overall, the independent variables account for 27.8% of the variance in patient loyalty, suggesting that other factors also play a role in influencing loyalty.

Author

chalista hibaratu

Language

EN