Can I read Field Operations in Marketing Research on EtoBox?

Field Operations in Marketing Research by Jonathan Mukiibi is a document available to read on EtoBox.

What is Field Operations in Marketing Research about?

This document discusses field operations for marketing research projects. It covers the selection and training of interviewers, including developing job specifications, choosing appropriate candidates, and training them in administering questionnaires uniformly. Supervision of interviewers is also important to ensure procedures are followed correctly. The fieldwork is validated by checking a portion of interviews were actually conducted. Data processing involves cleaning the data by checking for inconsisten

Author

Jonathan Mukiibi

Language

EN