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Evolution of Entrepreneurial Marketing by Areeba Arain is a document available to read on EtoBox.
What is Evolution of Entrepreneurial Marketing about?
The paper discusses the evolution of entrepreneurial marketing (EM), highlighting its historical development and distinguishing it from traditional administrative marketing. It emphasizes the unique marketing behaviors of small and medium-sized enterprises (SMEs) and the need for further research in this area. The authors outline key milestones in the evolution of EM and suggest that it has emerged as a significant school of thought within marketing academia.
- Author
- Areeba Arain
- Language
- EN