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What is Understanding Consumer Attitudes about?

The document explains consumer attitude formation and change by breaking it into three parts: the definition of attitudes, their structure through the Tricomponent Model, and the factors influencing their formation and change. Attitudes are learned predispositions that can be consistent yet situational, comprising cognitive, affective, and conative components. Marketers can change attitudes through strategies like altering brand image, introducing new attributes, or using the Elaboration Likelihood Model to

Author

kazisahilhasan.ti

Language

EN