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Understanding Social Marketing Principles by Endar Wahyu Setiawan is a document available to read on EtoBox.

What is Understanding Social Marketing Principles about?

This document discusses social marketing and its principles. Social marketing aims to influence target audiences to voluntarily change behaviors for the benefit of society using commercial marketing techniques. It brings about behavior change through voluntary means, targets specific audiences, and focuses on personal and social welfare. Social marketing can be more cost effective than other approaches and has the ability to reach larger numbers of people. The key difference between social marketing and com

Author

Endar Wahyu Setiawan

Language

EN