About this document

Linear Programming in Marketing Strategies by Saniya Sethi is a document available to read on EtoBox.

Chapter 4 discusses linear programming (LP) applications in marketing, finance, and operations, focusing on model formulation and practical examples. It covers marketing applications such as media selection and marketing research, as well as financial applications like portfolio selection, highlighting decision variables, objective functions, and constraints. The chapter provides detailed examples to illustrate how LP can optimize advertising budgets and investment strategies.

Author

Saniya Sethi

Language

EN