Opening book details…
Can I read Distributor Portfolio Analysis and the Channel Dependence Matrix: New Techniques for Understanding and Managing the Channel on EtoBox?
Distributor Portfolio Analysis and the Channel Dependence Matrix: New Techniques for Understanding and Managing the Channel by Peter R. Dickson is a Business, Management and Accounting article available to read on EtoBox.
What is Distributor Portfolio Analysis and the Channel Dependence Matrix: New Techniques for Understanding and Managing the Channel about?
Today, more than ever, manufacturers need to manage their distribution channels carefully. Two techniques are offered that may help identify opportunities and problems for manufacturers and provide a better understanding of power relationships in channels.
Who reads Distributor Portfolio Analysis and the Channel Dependence Matrix: New Techniques for Understanding and Managing the Channel?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Peter R. Dickson
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 1983
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)