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The document outlines various types of advertising agencies, including in-house, creative boutiques, media buying, full-service, virtual, satellite, and specialized agencies. It also details the functions of different departments within an ad agency, such as account service, creative, media buying, production, and finance, as well as the importance of account planning and the roles of account planners. Additionally, it discusses the gaps in service quality and the stages of client-agency relationships, high

Author

bhaktizach

Language

EN