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Agribusiness Strategy & Marketing Guide by gidyundertaker is a document available to read on EtoBox.

What is Agribusiness Strategy & Marketing Guide about?

The document outlines a module on Agribusiness Strategy and Marketing Plans offered by Kenyatta University, focusing on strategic management concepts relevant to the agribusiness sector. It includes objectives for students to analyze strategic management issues, evaluate marketing strategies, and understand supply chain management. The evaluation criteria consist of continuous assessments, a term paper, and a final examination.

Author

gidyundertaker

Language

EN