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What is Boosting Indian Cinema Ticket Sales about?
The Indian cinema industry is facing challenges due to the rise of OTT platforms and a decline in cinema attendance post-pandemic. The goal is to increase monthly ticket sales from 10 million to 15 million by enhancing user engagement, retention, acquisition, and reactivation strategies. Teams of one to three students must submit a 5-slide presentation by January 26, 2024, detailing their approach to achieving this objective.
- Author
- aintnobody seen nothing
- Language
- EN