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Fun in Technology Adoption Models by didi is a document available to read on EtoBox.

This document summarizes a research paper that rethinks the technology acceptance model (TAM) by considering the role of fun. The researchers tested three models derived from TAM using a survey of 367 mobile device users in Canada and France, two markets at different maturity stages. They found that fun is an important factor influencing attitudes toward using mobile devices for the internet above usefulness. Fun was also found to mediate the effect of usefulness on attitudes. This suggests product designer

Author

didi

Language

EN