About this document

Topic 5 by tauckooryvictoria0 is a document available to read on EtoBox.

Marketing in travel and tourism is essential for identifying and satisfying customer needs, increasing sales, and creating competitive advantages. It involves understanding target markets, appropriate timing, and managing costs while utilizing the marketing mix of product, price, place, and promotion. Effective marketing leads to customer satisfaction, positive word of mouth, and improved organizational reputation.

Author

tauckooryvictoria0

Language

EN