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What is Twitter Influencers and Brand Retweets about?

This study examines how different types of Twitter users, specifically influentials, information brokers, and users with strong ties, affect the diffusion of brand content through retweets. The findings indicate that both influentials and information brokers significantly increase the number of retweets for brand messages, with information brokers being particularly effective when influentials are mentioned in the tweets. This research highlights the importance of targeting influential users in viral market

Author

mayellebatista9876

Language

EN