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What is JRFM 19 00163 v2 about?

This study explores the factors influencing online purchase intention (OPI) in cross-border digital commerce, particularly in high-risk emerging markets like the Dominican Republic. It extends the Theory of Planned Behavior by integrating Internet Trustworthiness Behavior and Country of Origin signals as key elements affecting consumer risk perception and decision-making. Findings indicate that trustworthiness enhances perceived control and attitudes towards online purchasing, while country-of-origin serves

Author

nhantran.03042021

Language

EN