About this document

Evolution of Marketing Channels by Pamela Zamora is a document available to read on EtoBox.

This document provides an overview of the emergence and evolution of marketing channels. It discusses how marketing channels have developed over time from the 1800s to present day, with early channels including billboards and telegrams and more recent channels including social media and online advertising. The document also defines what a marketing channel is, describing it as the path goods take from production to the consumer. It notes marketing channels can include multiple intermediaries like wholesaler

Author

Pamela Zamora

Language

EN