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At the dawn of the 21st century, with the technological revolution in communications at its zenith – a revolution that has enabled more than 20% of all humans to know in real time what is happening on the other side of the globe – many government authorities are involved in managing their nation’s image in world public opinion. A country’s image has a direct influence on its success in international competition, its ability to promote its economy and the welfare of its inhabitants, its policy maneuvers, and

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