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The document outlines the importance of data as a strategic asset for modern businesses, emphasizing the exponential growth of data and the necessity for data-driven decision-making. It discusses the distinction between structured and unstructured data, presents various use cases for leveraging data, and introduces the Key Business Question (KBQ) framework to align data strategies with business objectives. Real-world case studies from retail, healthcare, and banking illustrate the practical applications of

Author

Roger Leo

Language

EN