Opening book details…
Can I read Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis on EtoBox?
Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis by Magí Castelltort; Gabriela Mäder is a Social Sciences article available to read on EtoBox.
What is Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis about?
The present study examines the extent, source and nature of reporting about Spain as a tourist destination among Swiss German language newspapers. By testing a method based on the Monetary Publicity Value (MPV) the media coverage is quantified in order to arrive at a positive image of Spain among German Swiss print press. Results confirm that: a) familiarization-trips account for an important volume of positive news; b) culture and travel news are predominantly positive, a trend not pointed out by journalist researchers because generally they focus mainly on political or disaster reporting; c) effectiveness of destination image management among print media can be measured and therefore targeted.
Who reads Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis?
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Magí Castelltort; Gabriela Mäder
- Publisher
- Elsevier Science; Elsevier ; Butterworth-Heinemann; Elsevier BV (ISSN 0261-5177)
- Published
- 2010
- Language
- EN
- Field
- Social Sciences