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What is Hilton about?

Hilton Hotels implemented a $50 million customer relationship management system called OnQ to address problems with customer satisfaction and maintaining customer relationships. OnQ integrated various systems to store customer profile data and preferences. It provided benefits like improved service, loyalty programs, and increased spending from VIP customers. However, keeping vast amounts of customer data up-to-date presented challenges. Hilton also needed to use OnQ to gain competitive advantages through e

Author

techiegennext

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EN