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Osnovni Principi Marketinga by Dejanin Kutak DejanaDragana Šajin is a document available to read on EtoBox.

What is Osnovni Principi Marketinga about?

1. Marketing has evolved as a discipline to bridge the gap between producers and consumers created by advancing productive forces. It studies the relationship between businesses and consumers in different conditions. 2. Early business concepts like production and sales oriented have evolved into a marketing concept where businesses satisfy consumer needs and wants. Marketing mix involves product, price, place and promotion to gain competitive advantage. 3. There is no single agreed upon definition of mar

Author

Dejanin Kutak DejanaDragana Šajin

Language

EN