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What is Strategic Planning for Rural Markets about?

The document discusses strategic planning for rural markets in India. It outlines that rural India represents the largest market in the world with 700 million people and growing purchasing power. However, rural India also poses challenges like diversity in languages, cultures and lack of distribution channels. Common myths about rural markets are dispelled. The solution proposed is to form an alliance of leading rural marketing organizations called "The Rural Network" that can offer end-to-end services from

Author

Jaladhi Patel

Language

EN