About this document
IMC Strategies for Proton X50 Launch by SOBANAH A/P CHANDRAN STUDENT is a document available to read on EtoBox.
This document provides information about integrated marketing communications (IMC) strategies for Proton, a Malaysian car manufacturer, to launch their new SUV model, the Proton X50. It discusses using IMC tools like advertising, social media, employee branding, and direct marketing. The objective is to provide 65% awareness of the Proton X50 to the target audience within 4 months. Newspapers, Facebook, YouTube, and billboards on major highways will be used. The goals are to create awareness, provide test d
- Author
- SOBANAH A/P CHANDRAN STUDENT
- Language
- EN