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Consumer Behavior in Social Media Marketing by Kumar Chy is a document available to read on EtoBox.

What is Consumer Behavior in Social Media Marketing about?

The document examines consumer buying behavior towards social media marketing, highlighting the significant influence of social media on purchasing decisions across various demographics. It outlines the objectives, scope, and methodology of a study aimed at understanding how social media impacts consumer behavior and the factors motivating purchases through these platforms. The study also addresses the limitations and provides a review of relevant literature on the topic.

Author

Kumar Chy

Language

EN