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What is Understanding Service Marketing Concepts about?

The document discusses market segmentation, which is the process of dividing a potential customer base into subgroups according to common characteristics like demographics, interests, behaviors, or geographic location. It provides examples of different types of market segmentation, including demographic, psychographic, behavioral, and geographic segmentation. It notes that while segmentation aims to group customers with similar traits and responses to marketing, consumers may use products and services in di

Author

Tanuja Naryal

Language

EN