Can I read Strategic Retail Management [recurso electrónico] Text and International Cases on EtoBox?

Strategic Retail Management [recurso electrónico] Text and International Cases by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein (auth.) is a business book available to read on EtoBox.

What is Strategic Retail Management [recurso electrónico] Text and International Cases about?

<p>This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. </p><p>In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in sp

Who reads Strategic Retail Management [recurso electrónico] Text and International Cases?

Author

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein (auth.)

Publisher

Gabler Verlag

Published

2012

Language

EN

ISBN

9783834925367

Category

business

Subjects

Business, Marketing, Sales & Marketing

Updated

2026-03-25