About this document
Unilever by Yuu Zoe is a document available to read on EtoBox.
Unilever initially had a decentralized organizational structure but began changing in the 1990s as the structure became unsuitable for rapid market changes. It restructured into geographical areas with product groups to reduce costs and speed product development. However, by 2000 growth still lagged competitors, so it shifted to a global product group structure and planned to reduce brands and factories to support the new strategy. Unilever has now changed to a divisional structure to better innovate intern
- Author
- Yuu Zoe
- Language
- EN