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What is Integrating Advanced Technologies in Ret about?

This study presents a conceptual framework for integrating advanced technologies like AI, AR, and Big Data in retail to enhance consumer experience while addressing privacy concerns. It highlights the personalization-privacy paradox, emphasizing the need for transparency and ethical data handling to build consumer trust. The findings suggest that balancing personalized services with responsible data practices is essential for a consumer-centric retail environment.

Author

agrawalatishay0

Language

EN