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What is Reviving RC Cola in Pakistan about?

Royal Crown Cola (RC Cola) was once very popular in Pakistan in the 1970s, on par with Coca Cola and Pepsi. However, it faced lawsuits internationally which reduced its investment in Pakistan. In the 1990s, it started fading away due to issues and cut production in Pakistan. Currently, RC Cola is only available in some rural areas. If it wants to relaunch in Pakistan, it would face strong competition from Coca Cola and Pepsi, who now dominate the cola market. RC Cola failed in Pakistan due to strong competi

Author

karimizarmeen

Language

EN