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Impact of Consumerism on Middle Class by Muskan Arora is a document available to read on EtoBox.
What is Impact of Consumerism on Middle Class about?
The middle class has embraced consumerism as a way to pursue social status and lifestyle. Consumption is an important cultural process for the emerging middle class to define itself. In India, the middle class benefits from increased income and seeks both necessities and affordable luxuries. They have moved from family-based spending to nuclear family consumption of luxury goods. While fueling economic growth, unchecked consumerism can also lead to debt issues for individuals and the country.
- Author
- Muskan Arora
- Language
- EN