Can I read Electing a President : The Markle Commission Research on Campaign '88 on EtoBox?

Electing a President : The Markle Commission Research on Campaign '88 by Bruce Buchanan is a book available to read on EtoBox.

What is Electing a President : The Markle Commission Research on Campaign '88 about?

The image of a prison with a revolving door helped George Bush win the presidency in 1988, but did negative advertising damage the electoral process itself? Why did campaign'88 represent an all-time low in the minds of many voters? These are some of the questions that impel this thought-provoking analysis of the 1988 presidential election, sponsored by the John and Mary R. Markle Foundation. Using extensive empirical studies of the candidates, the media, and the voters, Bruce Buchanan, executive director of the Markle Commission on the Media and the Electorate, traces the roots of popular dissatisfaction with the 1988 election. Buchanan argues that the campaign drifted too far from popular ideals of how democratic processes ought to work—that the substitution of negative advertising and quickie “sound bites” for reasoned debate on national problems and issues alienated much of the electorate, causing the lowest voter turnout in sixty-four years. Negative campaigning, however, cannot bear the full blame for the 1988 election. While the Markle Commission offers specific recommendations for improvements in candidate and media performance, the great need, says Buchanan, is for voters t

Author

Bruce Buchanan

Publisher

Austin: University of Texas Press

Published

1991

Language

EN

ISBN

9780292720770

Subjects

History, Political Science, Humanities