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Real Women in Fashion Advertising Impact by Anna Riana Putriya is a document available to read on EtoBox.

What is Real Women in Fashion Advertising Impact about?

The document summarizes a journal article that studied how the weight of models used in advertising influences consumer perception of mass market fashion brands. The study found that ads using thin models led to the most positive brand perceptions, followed by obese models, while overweight models were least effective. This suggests that idealized thin imagery commonly used in fashion advertising supports brand-building, though similarity to consumers also impacts perceptions. The results inform debates aro

Author

Anna Riana Putriya

Language

EN