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Can I read Royal Fever : The British Monarchy in Consumer Culture on EtoBox?

Royal Fever : The British Monarchy in Consumer Culture by Cele C. Otnes; Pauline Maclaran is a reference work available to read on EtoBox.

What is Royal Fever : The British Monarchy in Consumer Culture about?

No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with th

Who reads Royal Fever : The British Monarchy in Consumer Culture?

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Author
Cele C. Otnes; Pauline Maclaran
Publisher
University of California Press
Published
2015
Language
EN
ISBN
9780520962149
Category
reference
Subjects
Marketing, Anthropology, Sociology
Rating
3.7 / 5 (8 ratings)
Updated
2026-03-14

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