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CSR by Lilly Anne is a document available to read on EtoBox.

What is CSR about?

This chapter introduces the topic of the impact of CSR on consumer behavior. It provides background on CSR and how it has shifted from being seen as diverting resources away from profit-making to now being recognized as an integral part of business. The chapter notes a lack of research on this topic in developing countries like Kenya. It then presents the problem statement, purpose and research questions of the study, which is to examine the impact of Safaricom

Author

Lilly Anne

Language

EN