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What is Understanding Weak Signals in Strategy about?

This literature review examines the concept of weak signals as proposed by Igor Ansoff, emphasizing their role in preventing strategic surprises in organizations, particularly in the context of the Covid-19 pandemic. The authors discuss the limitations of weak signals, the challenges in their detection, and the need for a more scientific approach to interpreting them. The review synthesizes various interpretations and developments of the weak signal concept, highlighting its significance in business foresig

Author

Padmavothi Bharadwaj

Language

EN