About this document
Impact of Trust and Value on Loyalty by Masud Parvez Rana is a document available to read on EtoBox.
Purpose – The aim of this study is to determine whether the cumulative effects of satisfaction, trust, and perceived value may, under certain conditions, provide more explanatory power for customer loyalty intentions than the often studied and more elusive customer delight. Herzberg’s two-factor theory is used to explain why the frequent nature of grocery shopping, a primarily utilitarian experience, might introduce considerations that have not yet been addressed in the study of delight. Design/methodo
- Author
- Masud Parvez Rana
- Language
- EN