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Understanding Customer Lifetime Value by ऋषिकेश सिंह गौतम is a document available to read on EtoBox.

What is Understanding Customer Lifetime Value about?

Customer lifetime value (CLV) is the net present value of the cash flows from a customer over the entire time they are a customer. While CLV emphasizes long-term customer satisfaction rather than short-term sales, it is difficult to accurately calculate due to uncertainties in customer relationships and cash flows. There are two categories of customer relationships - contractual/retention situations where customers lost are considered gone for good, and customer migration situations where a customer may buy

Author

ऋषिकेश सिंह गौतम

Language

EN