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Aliva Crackers: A Brand Failure Study by Anonymous eKWndp is a document available to read on EtoBox.

PepsiCo launched Aliva baked crackers in India in 2009 targeting health-conscious consumers. The brand had changing taglines and packaging designs over time as it tried to find the right positioning as either a "chatpata" evening snack or healthy option. Despite promotional campaigns and new product variants, sales declined over 60% from their peak. Aliva was ultimately discontinued in 2013 as Indians

Author

Anonymous eKWndp

Language

EN