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About this Business, Management and Accounting article
Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector by Renton, Michelle; Daellenbach, Urs; Davenport, Sally; James E, Richard is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Renton, Michelle; Daellenbach, Urs; Davenport, Sally; James E, Richard
- Publisher
- Palgrave Publishers Ltd.; Springer Science and Business Media LLC; Palgrave Macmillan Ltd. (ISSN 1350-231X)
- Published
- 2016
- Field
- Business, Management and Accounting (Social Sciences)
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