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What is Septiani about?

This study analyzes consumer purchase intentions on Matahari.com in DKI Jakarta, focusing on four dimensions: transactional, referential, preferential, and explorative intentions. Using a quantitative survey method with 200 respondents, it finds that explorative intention has the highest percentage value among consumers. The research highlights the importance of understanding consumer behavior in the growing e-commerce landscape in Indonesia.

Author

Astya Lathifa

Language

EN