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Havells, an electrical equipment maker known for switches, cables, fans and bulbs, launched a new line of home appliances including irons, mixers, juicers and others under the Havells brand in 2011. The company invested Rs. 70-80 crores in marketing, R&D for the new product line. Initial response was positive, with revenues of Rs. 15 crores per month. Havells aims to achieve Rs. 300 crores in revenue from home appliances within 3 years by expanding distribution. The addition of home appliances has helped gr

Author

shashank_shri

Language

EN