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Effective Sales Enablement: How the World's Leading Companies Use Technology to Accelerate Growth by Pam Didner is a business book available to read on EtoBox.

What is Effective Sales Enablement: How the World's Leading Companies Use Technology to Accelerate Growth about?

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing

Who reads Effective Sales Enablement: How the World's Leading Companies Use Technology to Accelerate Growth?

Author

Pam Didner

Publisher

Kogan Page Ltd

Published

2018

Language

EN

ISBN

9780749483654

Category

business

Subjects

Marketing, Management, Business

Rating

4.7 / 5 (38 ratings)

Updated

2026-03-14