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This document provides an overview and outline of the syllabus for the Basics of Marketing course at Savitribai Phule Pune University. The syllabus covers 5 units: 1) Introduction to Marketing, 2) Consumer Behaviour, 3) Marketing Environment, 4) Segmentation, Targeting, and Positioning, and 5) Product as the first element of the marketing mix. Some key topics include the definition of marketing, the marketing mix, consumer decision making processes, analyzing macro and micro environments, market segmentatio

Author

Akanksha Salokhe

Language

EN