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Poster Presentations - P262 PrEP utilization among young transgender women, transgender men, and MSM in an urban community-based setting by Dankerlui, Doreen; Connolly, Maureen; Joseph, Christine; Eljallad, Tony; Dodard-Friedman, Isadore is a scholarly article available to read on EtoBox.

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Background Rates of reported early syphilis in Alaska increased over 300% between 2015 and 2018, with cases concentrated in men who have sex with men (MSM) that reside in the Anchorage/Mat-Su region. To better understand the epidemic, we surveyed at-risk Alaskan MSM about their syphilis knowledge, attitudes, and practices using a paper-and webbased survey. MSM were recruited through several avenues, including advertisements on two, popular geosocial-networking apps for gay, bisexual, and other MSM. We report on the relative efficiency in recruiting men through two different geosocial-networking apps. Methods The geosocial-networking apps (App A and App B) were selected based on key-informant interviews. Identical ad text and imagery promoting the survey ran on each app for two weeks. The total number of times the ads were displayed (impressions), number of times users clicked on an ad (clicks), mean clickthrough rate (CTR; clicks/impressions), and costs for advertising on the two apps were estimated and compared. Results App A had a total of 28,642 impressions, and 904 clicks (daily range: 5-191). The mean CTR for App A was 5.45, at a cost of $0.32/click. App B had a total of 681 i

Author

Dankerlui, Doreen; Connolly, Maureen; Joseph, Christine; Eljallad, Tony; Dodard-Friedman, Isadore

Publisher

BMJ Publishing Group Ltd

Published

2019

Language

EN