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The removal of the Swiss franc cap by the Swiss National Bank caused significant turmoil for the watch industry, leading to increased prices and uncertainty. However, Edouard Meylan, CEO of H Moser & Cie, turned the situation into an opportunity by gaining visibility for his brand through an open letter to the bank, resulting in strong sales. Despite challenges from the Russian market and competition from smartwatches, Meylan remains optimistic about the resilience of Swiss craftsmanship in the luxury watch

Author

tjdukakis_547829786

Language

EN